On the first of December in 1985 So-called was opened in the van Swietenstraat 42 in The Hague with the installation ‘In suspended animation’ by Martin Helm. Joris Meltzer was kind enough to do the openingspeech. The gallery would last for five years.
In the years following the lustrum of the mail-art magazine Afzet in The Schottenburgh I had a part of my house cleared, a space of 3 x 3 meters where I invited artists to create an installation.
This window gallery was named ‘So-called’. It lasted from 1985 until 1990 when the area had tob e prepared for renovation.
From the many installation photo’s, films and video’s were made. Amongst those who came to exhibit were: Martin Helm, Kees van kesteren, Thom Nelissen, Let Bijkersma, Marjolein Wartena, Marianne Burgers en Peter Dejong, Arno Arts, Nouveau Nihilisten, Pim Felen, Sonja van der Burg, Mark Bloch (P.A.N.), Harry Fox, Sjoerd Paridaen, José VandenBroucke, Ko de Jonge, Paul Hoskin, Waclaw Ropiecki, Peter Küsterman, Pink Fungus, Marijke Verhoef, Rinné Mervel, Hennie Kamphuizen, Len ’t Hoen, Jessie Rahman, Fruitfeast.